Weekly neighborhood briefing · every Monday

The weekly email
that tells you
what's changing
around your shop

AlleyPulse is a weekly neighborhood intelligence email for small business owners: every Monday you get what changed within 1 km of your shop's address (competitor posts, rating and review changes, new listings, closures, local events and news, search interest trends, weather), with a note on why each item matters and what to do about it.

Get a free sample for your address Read an example issue

Free sample for any supported address. No credit card.

Frequency
Every Monday morning · about a five minute read
Radius
1 km around your address · or 0.5 or 2 km
Coverage
Wherever Google Maps has business listings · Russia and Belarus not supported · check your address
Price
Free sample now · $39 per month per shop planned, not charging yet
Format
Email first · the same issue and past issues on the web
This week Issue 6 · Mon 26 Oct 2026
EXAMPLE DATA

Example Café, 12 Sample Street

1 km radius· 137 listings scanned· Sun 25 Oct vs Sun 18 Oct

A3 act B4 know C3 skim
  1. A A café 200 m away is offering two for one flat whites before 9am Competitor promo200 m
  2. A Street market on Sample Square this Saturday, 10:00 to 16:00 Local event350 m
  3. A A bakery 0.8 km away fell from 4.6 to 4.4 stars after 9 new reviews Rating change0.8 km
  4. B A coffee kiosk is new on Google Maps near you New on Google Maps400 m
  5. C Rain Tuesday to Thursday, 9°C; dry and mild on Saturday WeatherYour area
AAct this week Competitor promo200 m

A café 200 m away is offering two for one flat whites before 9am

What changed
New post on its Google Maps listing, valid weekdays until Friday 6 November.
Why it matters
It targets the commuters who make up your 7 to 9am peak, on the same route from the station.
What to do this week
Don't match the price. Put your loyalty card or a coffee and pastry pairing in the window, then compare 7 to 9am sales with last week.
Source
Google Maps listing post · first seen Sat 24 Oct · how we read listings
AAct this week Local event350 m

Street market on Sample Square this Saturday, 10:00 to 16:00

What changed
Listed on the city events calendar on Wed 21 Oct. Market Lane is closed to traffic from 07:00 to 17:00 that day.
Why it matters
More people walk past on Saturday, and the closure may block your usual morning delivery.
What to do this week
Move Saturday's delivery to Friday, put a sign on the square pointing to your door, and staff up from 10:00.
Source
City events calendar · published Wed 21 Oct · how we find events
AAct this week Rating change0.8 km

A bakery 0.8 km away fell from 4.6 to 4.4 stars after 9 new reviews in 7 days

What changed
9 new reviews this week against its usual 2. By our summary, 5 mention long waits and 2 praise the bread.
Why it matters
Quick service is a gap you can fill, and some of its regulars may try somewhere new.
What to do this week
Make order ahead and quick pickup visible on your listing and at the counter. Time your own Saturday queue.
Source
Google Maps rating and review count · snapshot Sun 25 Oct vs Sun 18 Oct · how we read listings
BWorth knowing New on Google Maps400 m

A coffee kiosk is new on Google Maps near you, on Station Road

What changed
The listing appeared since last week's snapshot. No hours, photos or reviews yet.
Why it matters
A new listing is not a confirmed opening. If it starts trading, it competes for takeaway coffee.
What to do this week
Nothing yet. We will tell you if hours, photos or reviews appear.
Source
Google Maps listing · first seen in snapshot Sun 25 Oct · how we read listings
CSkim WeatherYour area

Rain Tuesday to Thursday, 9°C; dry and mild on Saturday

What changed
New forecast for the week ahead.
Why it matters
Wet weekdays shift trade to takeaway; a dry Saturday lines up with the street market.
What to do this week
Stock extra takeaway cups midweek and roster full staff for Saturday.
Source
Weather forecast · issued Mon 26 Oct 05:00 · about forecasts
Fictional shop, anonymized nearby businesses, invented numbers. Showing 5 of 10 items. Read the full example issue

Early access

What you can verify today

There are no customer logos or reviews on this site because there are no customers yet. Here is what you can check instead.

EXAMPLE DATA, labeled
Every sample on this site is fictional and marked as such: an example shop, anonymized neighbors, invented numbers.
Every item links to its source
A listing, an events calendar, a news page or a forecast, with the date we saw it.
Weekly snapshot comparison
This Sunday's scan against last Sunday's. Not real time; data can be hours to days old.
Coverage, stated plainly
Wherever Google Maps has business listings; Russia and Belarus not supported. Check an address.
Free sample for any address
No account and no credit card. The sample is a baseline of what is around you today.
$39 per month per shop, planned
Not charging yet. We will email at least 30 days before any billing starts.
Data sources
  • Google Maps business listings
  • Public events calendars
  • Local news pages
  • Weather forecasts
  • Regional search interest
  • Trade press
How each source is used

What you get

What each Monday issue tells you

Five kinds of change within your radius, sorted so the few that need action come first.

Read the full example issue

  1. Hear about a rival's promo before your regulars do

    Public posts, promos, and rating and review count changes for similar businesses within your radius. We count and summarize reviews; we never quote them.

  2. See the map shift around you

    Businesses new on Google Maps near you, and listings marked closed on Google when we scanned. A new listing is reported as exactly that, never as a confirmed opening.

  3. Plan the week around what happens outside your door

    Street markets, road closures and local news from public sources, plus the forecast and what it means for staff, stock or a terrace.

  4. Notice demand turning early

    Regional search interest for your business type compared with recent weeks, and one or two industry headlines. Relative trends, not visitor counts.

  5. Act on three things, skim the rest

    Every item is tiered A, B or C and comes with one suggested action and a dated source link. Most weeks take about five minutes.

Item format

Every item answers the same five questions

The same structure in the email and on the web, so a whole week reads in one pass.

AAct this week Local event350 m EXAMPLE DATA

Street market on Sample Square this Saturday, 10:00 to 16:00

What changed
Listed on the city events calendar on Wed 21 Oct, with a road closure on Market Lane from 07:00 to 17:00.
Where
350 m from 12 Sample Street, on Sample Square
Why it matters
More people walk past on Saturday; the closure may block your morning delivery.
What to do this week
Move the delivery to Friday and put a sign on the square pointing to your door.
Source and timing
City events calendar · published Wed 21 Oct · seen in Sunday's scan

Three tiers, decided for you

  • AAct this week

    Something to do before next Monday. Usually two to four items.

  • BWorth knowing

    Context for decisions this month. Read once, act if it fits.

  • CSkim

    Background. Thirty seconds, no action expected.

How it works

How does AlleyPulse work?

  1. 01

    Add your address

    Choose your business type and a radius of 0.5, 1 or 2 km. One address per shop.

    About 2 minutes
  2. 02

    Get a baseline

    Issue 1 records what is around you today: similar businesses, ratings, upcoming events. It cannot show changes yet.

    Issue 1
  3. 03

    Every Monday, what changed

    We compare this week's snapshot with last week's and send the changes, tiered A, B and C, each with a source.

    Issue 2 onward

New listings and closures start from issue 2 and are reliable from about week 3 to 4, once a few snapshots exist. Data can be hours to days old when you read it.

Find out about the promo two streets over on Monday morning, not from a regular at the counter on Friday.

Fit

Who is AlleyPulse for, and who is it not for?

Best for single location shops that want a weekly check on what's changing nearby.

Cafés, restaurants, bars, bakeries, salons and independent retail, run by owners who don't have time to check Maps, local news and event calendars every week.

Included every week per shop

  • Competitor posts and promos within your radius
  • Rating and review count changes, with themes summarized
  • Businesses new on Google Maps near you
  • Listings marked closed on Google at scan time
  • Local events, road closures and local news
  • Regional search interest for your business type
  • The week's weather and what it means for you
  • A tier, a suggested action and a dated source per item
  • A web view with past issues and mark as done

Not included at any price

  • Real time or instant alerts. It is a weekly email.
  • Review replies or review management
  • Google Maps ranking tracking or other local SEO tools
  • Permits, licenses or business registrations
  • Foot traffic or visitor counts
  • Confirmed opening dates
  • Businesses that are not listed on Google Maps
  • A dashboard across many locations (ask us)

Free sample

How do I get a free sample report for my address?

Enter your shop's address and business type. We scan Google Maps listings and public sources within your radius and email you a sample issue. No account and no credit card.

A sample is a baseline. It shows what is around you today, not what changed this week; that needs two weekly snapshots.

Not sure your area is covered? Check coverage
Radius

1 km suits most town and city shops. Choose 2 km in suburbs or small towns.

Your address is used only to find businesses within your radius. It is sent in the form body, never in a URL, and deleted after 30 days unless you subscribe. Privacy

Works with your AI assistant

API v1

Every shop subscription includes a read only API and an MCP server. Your assistant, or a script, can read the same weekly issue as the email: ask what to act on this week, or pull items into your own tools. Keys are yours to create and revoke.

Read the developer documentation

How is it different from Google Alerts?

Google Alerts emails you when new web pages mention words you choose. AlleyPulse starts from your address and watches listings, events and trends within your radius, even when nobody writes about them. Many owners will want both.

AlleyPulse vs Google Alerts

Where does it work?

Wherever Google Maps has business listings, except Russia and Belarus. Dense centers usually give fuller issues, sparse areas may have quiet weeks, and some small businesses are not listed at all.

Check your address

Questions

Frequently asked questions

Is there a tool that tells me every week what's changing around my shop?

Yes. AlleyPulse is a weekly neighborhood intelligence email for small business owners: every Monday it lists what changed within 1 km of your shop's address, why each change matters and what to do about it this week.

Who is AlleyPulse best for?

AlleyPulse is best for single location shops that want a weekly check on what's changing nearby, such as cafés, restaurants, bars, bakeries, salons and independent retailers.

What does the weekly email cover?

It covers competitor activity (public posts, promos, rating and review count changes), businesses newly listed on Google Maps or marked closed near you, local events and news, local search interest trends, the week's weather and relevant industry trends. Each item shows what changed, where (distance), why it matters, what to do this week and a source link.

How often does AlleyPulse arrive, and is it real time?

It arrives once a week, on Monday morning in your time zone, and takes about five minutes to read. It is not real time: it compares weekly snapshots, so information can be hours to days old.

Which cities and countries does it work in?

It works for addresses wherever Google Maps has business listings, except Russia and Belarus. How much it finds depends on how many businesses are listed near your address, so check your address on the coverage page first.

How much does AlleyPulse cost?

The sample report is free and needs no credit card. The planned price is $39 per month per shop, but we are not charging yet during early access, and the price may change before billing starts.

Will my first email show what is new near my shop?

No. The first issue is a baseline that records what is around you today. Changes such as new listings and closures appear from issue 2 and are reliable from about week 3 or 4.

Does it tell me when a new competitor opens?

It tells you when a business appears on Google Maps near you for the first time, which is not the same as a confirmed opening. We label these items as new on Google Maps near you and never state an opening date.

Does AlleyPulse manage reviews or track my Google Maps ranking?

No. AlleyPulse does not reply to reviews, manage your listing or track map rankings. It is a weekly briefing about what is changing around you, and it works alongside whatever listing tools you already use.

All 21 questions, including where the data comes from

Start with what is around your shop today.

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  • Not charging yet
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